Arena

Arena is a brand of the sports visionary Horst Dassler, son of the founder of Adidas. It’s dedicated to water sports, and its portfolio involves high-performance swimsuits, swimming goggles, paddles, caps and kickboards, as well as other accessories for both professional swimmers and amateurs as well as hobby enthusiasts.

This is also why it is recognized for having a wide network of partnerships with elite athletes, many of which have led to golden medals in Olympic Games, as well as other notable swimming competitions. Among the most well-known athletes who’ve partnered with Arena are names such as the Australian gold medallist Cate Campbel, the Italian champion of various worldwide competitions Thomas Ceccon, or the Swedish European championship winner Louise Hansson.

Every single detail in the portfolio of this famous brand is born from a passion for sports and innovation and Italian design that focuses on performance, style and comfort. Arena is also committed to sustainability and invests in a variety of areas concerned with fostering a responsible approach to the planet. Its goal is to improve the quality of life of every active lifestyle enthusiast and lover of water sports.

Arena