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Marketing automation specialist | GymBeam.com

Start ASAP
Fulltime/Contract
Fixed monthly salary from 1500 to 2500 EUR
Kosice, Slovakia

RESPONSIBILITIES:

  • preparing data for automated campaigns, care about marketing data ETL in iPaaS;
  • responsible for email marketing program development and execution, including segmentation, split tests with blind samples in waves, deployment and continually evaluate these for improvements, continuous improvements of campaigns ROI;
  • managing win back campaigns, Customer Sentiment Analysis, Customer Predictive Lifetime Value Modelling, Improve Customer Service, Warranty Analytics, Churn Modeling;
  • qualification, lead scoring, lead routing, lead assignment, drip campaigns and trigger-based workflows;
  • understand and evaluate campaign metrics and distribute campaign performance to the marketing team;
  • work with management to define KPIs, create reporting, analyze campaign performance and create recommendations to improve campaigns continuously;
  • maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software; 
  • manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards;
  • plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth;
  • collaborate with team members to work on the design and copy/content part.

REQUIREMENTS:

  • graduate of university with focus on marketing, IT, artificial intelligence, computer science or similar data oriented field;
  • English level: Full professional proficiency;
  • Basic Python, advance SQL;
  • advantage: Keboola, Gooddata, Google Analytics, Big Query;
  • basic knowledge about statistics models, CLV modelling, RFM, churn modeling, predictive algorithms;
  • analytical mind, quick learner, with a determination to grow;
  • strong analytical and mathematical skills related to working with unstructured datasets;
  • an ability to use data to bring new solutions;
  • an understanding of marketing automation;
  • bring the ability to visualize and translate marketing campaign conceptual ideas into technical execution;
  • strong project management and organizational skills.

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