Lululemon is a Canadian brand inspired by Yoga, which produces athletic clothing for both men and women. The vision of the brand is not only to offer people functional clothing, but also create a community where people could learn and discuss aspects of a healthy lifestyle. It is equally important for them to create a real relationship with customers in which they understand their needs. The first designs of clothes were intended for Yoga, but today, the brand also offers clothes for running, cycling or other sporting activities.
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