Ghost is an American brand intended for those for whom sport and healthy nutrition mean true lifestyle. The brand differs from the competition in its transparency and ability to inform customers in detail about its products. The motto of the company is “be seen”, which is also associated with the brand name. It tries to express the feelings of all the athletes who stand behind the scenes but want to be heard and seen. Their products are intended for beginners as well as top athletes and bodybuilders. Transparency is also reflected in their products that have transparent packaging. The company's offer includes products such as proteins, amino acids, fat burners, fitness accessories and sportswear.