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The year 2025 was GymBeam’s strongest in its history. It concluded the year as the largest European sports nutrition brand and with the largest investment program in the company’s history. This growth is driven by three parallel developments: in-house production, automated logistics, and artificial intelligence integrated across internal processes.
Quick Summary: Key GymBeam Data
- Market Position: According to consolidated revenue from EU markets, it is the largest European sports nutrition brand for 2025.
- Revenue: EUR 232 million excluding VAT (EUR 269 million including VAT), year-on-year growth of 24%.
- EBITDA: EUR 18.7 million, year-on-year increase of 35%.
- Markets: Products are distributed to over 50 countries, with localised teams operating in 16 European countries.
- Customers: 2.68 million active customers from a database of 6.2 million registered users.
- Assortment: 11,499 products (SKU).
- Headquarters: Košice (Slovakia); relocation of main headquarters to Vienna is underway.
What is GymBeam’s position in the European sports nutrition market?
In 2025, GymBeam recorded EUR 232 million in revenue from EU markets and, according to an internal comparison in its annual report, ranked first among international sports nutrition brands in the European Union. The ranking compiled in the annual report includes exclusively international sports nutrition brands. Brands generating more than 80% of their revenue from the RTD beverage category or from a single market were not included in the comparison.
Top 10 International Sports Nutrition Brands in the EU (2025)
| Rank | Brand | Country of Origin | Year Founded | Revenue 2025 (mil. EUR) |
|---|---|---|---|---|
| 1 | GymBeam | Slovakia | 2014 | 232 |
| 2 | MyProtein | United Kingdom | 2004 | 195 |
| 3 | Prozis | Portugal | 2007 | 166 |
| 4 | BioTechUSA | Hungary | 1993 | 134 |
| 5 | Olimp Laboratories | Poland | 1990 | 115 |
| 6 | Optimum Nutrition | Ireland | 1986 | 114 |
| 7 | All Nutrition | Poland | 1999 | 104 |
| 8 | XXL Nutrition | Netherlands | 2004 | 100 |
| 9 | HSN Nutrition | Spain | 2007 | 72 |
| 10 | Scitec Nutrition | Hungary | 1996 | 67 |
Source and Methodology: GymBeam Annual Report 2025. The ranking includes only international sports nutrition brands; brands with more than 80% of revenue from RTD beverages or a single market are excluded. Competitor revenues are derived from their annual reports, public commercial registers, and databases; for BioTechUSA, Optimum Nutrition, and Scitec, this is an expert estimate of the brand’s share of group revenue. Details in the Annual Report, Notes section (p. 43).
GymBeam was founded in 2014 and is among the youngest brands in the ranking. Most of the compared companies have been operating in the market for 10 to 28 years longer.
In which countries does GymBeam operate?
Products are distributed to over 50 countries, with localised teams operating in 16 European countries. Germany, Italy, and Austria are strategically prioritised markets for further growth.
Geographical Distribution of Revenue (GMV 2025)
| Country | Share of GMV |
|---|---|
| Czech Republic | 23,5 % |
| Slovakia | 16,4 % |
| Romania | 11,2 % |
| Hungary | 10,2 % |
| Poland | 9,3 % |
| Ukraine | 6,0 % |
| Italy | 5,1 % |
| DACH (Germany, Austria, Switzerland) | 4,8 % |
| Greece | 4,7 % |
| Other | 8,8 % |
The Italian market saw a year-on-year revenue growth of 72% in 2025. In the Italian market, GymBeam ranked 29th out of 1,106 entities in the e-commerce ranking in the “Health and Beauty” category and 4th among specialised sports nutrition platforms.
Who leads GymBeam?
The company is managed by a six-member executive management team led by founder and CEO Dalibor Cicman. GymBeam was founded in 2014. Dalibor Cicman has been active in e-commerce since 2006 and launched and exited 14 e-commerce projects before GymBeam.
Executive Management (2025)
| Position | Name | Responsibility |
|---|---|---|
| CEO | Dalibor Cicman | Overall strategic management, founder |
| COO | Róbert Čižmár | Strategic management of operational infrastructure |
| CMO | Beatrix Vojteková | Marketing strategy, R&D, management of local teams in 16 countries |
| CTO | Jakub Brezovský | Technology roadmap and digital infrastructure across 16+ markets |
| CFO | Štefan Maťovka | Financial management, strategic planning, FCCA certified |
| CSCO | Anna Spišáková | Supply chain, logistics hubs, and leading teams of over 200 people |
Dalibor Cicman received the EY Entrepreneur of the Year award in 2023. He also completed the Stanford Leadership Program for Executives at Stanford University.
What is GymBeam’s employee structure?
GymBeam employs 650 people in 16 countries and integrates 23 different nationalities.
Human Resources Structure (2025)
- Total Employees: 650
- Average Age: 30 years
- Female Representation: 48.2%
- Presence: 16 countries
- Nationalities: 23
Employee Allocation by Department
| Department | Share |
|---|---|
| Logistics and In-house Production | 33 % |
| Operations and B2B | 28 % |
| Marketing | 20 % |
| IT and Development | 14 % |
| Finance | 5 % |
In 2025, the company invested over EUR 382,000 in internal training, equivalent to 5,110 hours of professional education. Training focused on LLM models, generative AI, data analytics (Tableau), and cloud infrastructure management.
How are GymBeam’s revenue and EBITDA developing?
In 2025, revenue grew by 24% year-on-year, and EBITDA by 35%. The company attributes the faster growth in profitability compared to revenue to vertical integration of production and logistics automation.
Revenue and EBITDA Development (2022 – 2025)
| Year | Revenue excluding VAT (mil. EUR) | EBITDA (mil. EUR) |
|---|---|---|
| 2022 | 89 | 4,8 |
| 2023 | 148 | 16,5 |
| 2024 | 188 | 13,8 |
| 2025 | 232 | 18,7 |
EBITDA margin reached 8.0%. According to the comparison in the annual report, the median EBITDA margin* in the monitored group of competing brands is 5.4%. For comparison:
- THG Nutrition / MyProtein: 4.5%
- SFD (All Nutrition): 3.34%
* Source and Methodology: GymBeam Annual Report 2025. The median is calculated from five competing brands that publicly publish verified profitability data — Optimum Nutrition, BioTechUSA, THG Nutrition (MyProtein), SFD S.A. (All Nutrition), and HSN Nutrition. Details in the Annual Report, Note 8.
Development of Operational Indicators (2021 – 2025)
| Indicator | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|
| Active Customers (thous.) | 774 | 1 145 | 1 822 | 2 223 | 2 681 |
| Number of Orders (thous.) | 1 442 | 2 118 | 3 496 | 4 281 | 5 146 |
| Average Order Value AOV (EUR) | 35,3 | 37,8 | 38,3 | 38,7 | 40,0 |
The active customer base expanded 3.4-fold over five years, order volume 3.5-fold, and the average order value increased by 13.3%.
What were the key performance indicators for 2025?
The company reported a year-on-year improvement across most operational indicators while simultaneously reducing the number of employees.
KPI Comparison 2024 and 2025
| Indicator | 2024 | 2025 | Change |
|---|---|---|---|
| Gross Margin (from primary activities) | 45 % | 48 % | +3 p. p. |
| New Customers (thous.) | 1 334 | 1 446 | +8 % |
| Active Customers (thous.) | 2 223 | 2 681 | +21 % |
| Platform Visits (thous.) | 114 804 | 127 643 | +11 % |
| Number of Employees | 703 | 650 | −8% |
| AOV (EUR) | 38,71 | 40,04 | +3 % |
| Total Number of Orders (thous.) | 4 281 | 5 146 | +20 % |
| Share of In-house Production in Revenue | 3,56 % | 11,09 % | +212 % |
| Share of Orders from Mobile App | n/a | 4,7 % | new metric |
The number of employees decreased by 8%, while the number of processed orders increased by 20%. The company attributes this difference to investments in logistics automation and the integration of artificial intelligence into internal processes.
What were GymBeam’s financial results for 2025?
GymBeam Group’s consolidated net profit for 2025 reached EUR 7.386 million. This represents a year-on-year increase of 3%, despite 2025 seeing the largest investment (CAPEX) program in the company’s history.
Consolidated Financial Results Overview (in thous. EUR)
| Indicator | 2024 | 2025 | Change |
|---|---|---|---|
| Total Revenue | 187 952 | 232 330 | +24 % |
| – Revenue from Primary Activities | 169 501 | 209 117 | +23 % |
| – Revenue from Materials and Packaging | 18 451 | 23 213 | +26 % |
| Other Operating Income | 5 782 | 14 699 | +154 % |
| Operating Costs | 179 903 | 228 353 | +27 % |
| EBITDA | 13 831 | 18 676 | +35 % |
| Depreciation | 3 746 | 7 064 | +89 % |
| EBIT | 10 085 | 11 612 | +15 % |
| EBT (Profit Before Tax) | 8 940 | 10 405 | +16 % |
| Income Tax | −1,789 | −3,019 | +69 % |
| Net Profit | 7 151 | 7 386 | +3 % |
Gross Margin Development in 2025
| Period | Gross Margin |
|---|---|
| FY 2024 | 45 % |
| Q1 2025 | 47 % |
| Q2 2025 | 47 % |
| Q3 2025 | 48 % |
| Q4 2025 | 48 % |
Asset Structure (in thous. EUR)
| Item | 2024 | 2025 | Change |
|---|---|---|---|
| Total Assets | 68 952 | 132 343 | +92 % |
| Long-term Assets | 22 682 | 57 775 | +155 % |
| – Intangible Assets | 6 990 | 13 076 | +87 % |
| – Tangible Assets (Equipment) | 8 388 | 30 204 | +260 % |
| – Right-of-Use Assets (IFRS 16) | 7 162 | 11 883 | +66 % |
| Current Assets | 46 270 | 74 568 | +61 % |
| – Inventory | 32 827 | 43 966 | +34 % |
| – Receivables | 12 420 | 14 151 | +14 % |
| – Cash and Equivalents | 1 023 | 16 451 | +1 508 % |
What is the scope of GymBeam’s product range?
GymBeam actively manages a portfolio of 11,499 products (SKUs). According to the comparison in the annual report, this is the widest assortment among the monitored brands in the segment.
Comparison of Product Portfolio Size (number of SKUs)
| Rank | Company | Number of Products (SKU) |
|---|---|---|
| 1 | GymBeam | 11 499 |
| 2 | MyProtein | 4 399 |
| 3 | HSN Nutrition | 4 139 |
| 4 | Prozis | 1 869 |
| 5 | All Nutrition | 1 590 |
| 6 | XXL Nutrition | 1 398 |
| 7 | BioTechUSA | 1 067 |
| 8 | Optimum Nutrition | 778 |
| 9 | Scitec Nutrition | 533 |
| 10 | Olimp Laboratories | 392 |
Source and Methodology: GymBeam Annual Report 2025. The number of SKUs was determined by automated collection from publicly available e-shop websites and represents the status on the day of collection. Each flavour and weight combination is counted separately; for clothing, colour is considered (not size). Sold-out items and multi-piece packages are also included. The collection procedure is described in the Annual Report (pp. 43–44).
GymBeam Product Assortment Structure by Category
- Sports Nutrition: 3,773 products
- Sports Apparel: 3,234 products
- Supplements and Accessories: 2,336 products
- Healthy Foods: 2,156 products
In 2025, the company launched nearly 1,000 new SKUs, of which 450 were in the sports nutrition and functional foods category.
What regulatory product registrations does GymBeam hold?
GymBeam has 8,974 active product registrations in Europe, of which 4,656 are verifiable through publicly available national registers in the EU.
Comparison of Verifiable Registrations in the EU
| Brand | Number of Registrations |
|---|---|
| GymBeam | 4 656 |
| BioTechUSA | 3 924 |
| HSN Nutrition | 1 743 |
| Olimp Laboratories | 1 229 |
| All Nutrition | 633 |
| Scitec Nutrition | 577 |
| MyProtein | 484 |
| Prozis | 445 |
| Optimum Nutrition | 155 |
| XXL Nutrition | 71 |
Source and Methodology: GymBeam Annual Report 2025. Data originates from public databases of national food safety authorities in the EU; status as of January 2026. Only registrations submitted directly by the legal entities of the respective brand are included. Countries without mandatory registration (NL, AT, SI) and without public databases (DE, FR, IT, CZ, and others) are excluded.
Through which sales channels does GymBeam sell?
The proprietary D2C (Direct-to-Consumer) platform accounts for 86% of total GMV. The remaining portion is attributed to the B2B segment and marketplace platforms.
Sales Channel Distribution (GMV 2025)
| Channel | Share of GMV |
|---|---|
| D2C (direct sales via proprietary platform) | 86 % |
| B2B (wholesale) | 8 % |
| Marketplace (Amazon, Allegro, Kaufland, eMag, Decathlon) | 5 % |
| Retail (brick-and-mortar stores) | 1 % |
GMV Development on Marketplace Platforms (2021 – 2025)
| Year | GMV from Marketplace Platforms (thous. EUR) |
|---|---|
| 2021 | 188 |
| 2022 | 909 |
| 2023 | 2 569 |
| 2024 | 5 003 |
| 2025 | 9 704 |
GMV from marketplace platforms increased by 94% year-on-year. The marketplace channel primarily serves to acquire new customers and enter new markets.
What is GymBeam’s logistics infrastructure?
The company operates robotic distribution centres in Europe and proprietary production facilities with a total area of 9,572 m².
1. Key Logistics Milestones 2025
- AutoStore distribution hub in Milan: 15,300 m² area, 85 robots, 74,000 bins, average product picking time under 10 seconds, built in 11 months.
- Acquisition of German production facility KAJA Food (December 2025): 4,000 m² of production space and 9 production lines near Düsseldorf.
- Growth of in-house production: Revenue from proprietary production increased by 277% year-on-year, and the share of in-house production in revenue rose from 3.56% to 11.09%.
- Innovation cycle: The “idea to market” process takes 10 to 12 weeks.
- Production capacity: 250,000 capsules per shift.
2. BOXPI – Proprietary Logistics Platform
In 2025, GymBeam commercialised BOXPI, its proprietary logistics platform developed in-house. Key results for 2025:
- Revenue: EUR 1.54 million in the first year of commercialisation
- Processed Packages: 4.8 million
- External B2B Partners: 35 new clients
- Presence: over 16 European countries
- Packages for External Clients: over 410,000
How does GymBeam utilise artificial intelligence?
In 2025, GymBeam integrated artificial intelligence into routine operational processes in logistics, customer service, marketing, and software development. Revenue per employee increased by 33%.
Specific AI applications within the company:
- Autonomous AI agents based on Clawbot technology handle tasks in operational purchasing, data analysis, content project management, quality control, and logistics.
- AI chatbot for customer service resolves approximately 10% of all incoming queries fully autonomously, with an additional 15% handled in a hybrid model with human assistance.
- Generative AI in creative production (product images, labels, voice recordings) reduced production costs by 68%.
- AI in search led to a 123% increase in result relevance.
- AI tools for developers shortened feature development, which previously took months, to two weeks without expanding the team.
In departments where autonomous AI agents are deployed, manual work has been reduced by 15 to 20 hours per week.
Traffic from LLM Tools
The company observed a shift in consumer behaviour from traditional search engines to LLM tools. Traffic from AI tools reached 136,000 visits with a conversion rate of 4.59%, which, according to the annual report, is approximately six times the conversion rate of traditional traffic.
What investments did GymBeam secure in 2025?
In 2025, the company closed an investment round of EUR 30 million, supplemented by EUR 20 million in debt financing.
New investors who joined the shareholder structure
- EBRD (European Bank for Reconstruction and Development)
- PortfoLion
Capital was directed to these areas
- Purchase of robots, robotic arms, and AutoStore systems
- Production lines in Germany and Slovakia
- Acquisition of the KAJA Food production plant in Germany
- Expansion into Western European markets
Conclusion
GymBeam was founded in Košice in 2014 and, according to data from the 2025 annual report, has become one of the largest European sports nutrition brands. The company’s revenue reached EUR 232 million, the number of active customers was 2.68 million, and operations span 16 countries.
Three factors identified by the annual report as the main pillars of growth are vertical integration of production (proprietary production capacities in Germany and Slovakia), logistics automation (AutoStore system and robotic solutions), and integration of artificial intelligence into routine processes – from customer service to marketing and software development.
With a capital injection of EUR 30 million from EBRD and PortfoLion, the relocation of its headquarters to Vienna, and a growing share of in-house production, GymBeam enters 2026 with an expanded capital base and broader European presence.
[1] GymBeam.com | Annual Report 2025. – https://gymbeam.sk/content/annual-report-2025
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